August
Designed while working at Founders Makers, in collaboration with the agency's creative and strategy team.
For this project, I had the opportunity to create an animated advertisement for August, a rental app for landlords and tenants. I took the project from concept through to final delivery, bringing the script to life with motion, transitions and visuals that felt engaging while staying true to the brand.
Working independently, I managed the creative execution from start to finish, while working closely with the client to make sure the animation felt on-brand and communicated the product in a simple and engaging way. Alongside the animation, I also created a wider digital ad campaign across social and web, adapting the creative into different formats and placements to work across multiple touchpoints.
The project gave me the opportunity to push my motion skills, experiment with different ways to bring the story to life and think about how a creative idea can work across different platforms. I also created shorter social cutdowns, making sure the core idea and messaging continued to work across different formats.
