August
This project was a significant milestone in my career, as it was the first time I led the execution of an animation from start to finish. It gave me the chance to refine my animation skills and expand my understanding of how motion design can enhance storytelling. The final result was a visually compelling informative video as well as shorter social cut downs that effectively communicated the brand's message and contributed to a successful campaign.
For this project, I had the opportunity to create my first solo graphic animated advertisement for a August, a rental app used by landlords and tenants. My role was to bring the vision to life through dynamic animations, seamless transitions, and impactful visuals that complemented the messaging and tone of the script. I worked closely with the client to ensure the animation aligned with the brand's identity while keeping the viewer engaged and highlighting key product features.
