Fusion Allterra
Rooted in the Future
As part of Fusion by Diageo’s groundbreaking new initiative, Allterra, I led the creative strategy and execution across branding, web design, and digital content for their inaugural cohort launch. Allterra is a partnership lab dedicated to empowering ESG-focused founders who are redefining sustainability as a competitive advantage. To bring this mission to life, I crafted a bold, future-forward brand identity and designed a suite of custom icons representing Allterra’s core pillars—Innovate, Build, Thrive—ensuring visual clarity and consistency across touch-points.
I designed and developed a dynamic, user-centric website and created a library of still and animated digital assets, including AI-generated imagery that captured the spirit of next-gen sustainability. From social content to targeted digital ads, this work positioned Allterra as a launchpad for scalable, purpose-driven growth—where the future of sustainable business takes root.
