Fusion by Diageo
Reimagining the Consumer Experience
I worked on designing dynamic social media content, digital marketing materials, and website elements, ensuring a consistent and engaging experience for the audience across all touch-points. The goal was to emphasize innovation, craft, and the celebratory spirit of the cohort while maintaining a strong connection to the brand’s heritage.
For the brand refresh of Fusion by Diageo in celebration of their new cohort "Reimagining the Consumer Experience", I played a key role in designing the brand's visual identity and creating cohesive digital assets across multiple platforms. This project encompassed a complete overhaul of their branding, including the development of a refreshed logo, colour palette, typography, and imagery that captured the essence of the new cohort and aligned with Diageo’s premium positioning.
By collaborating with the creative and digital teams, we were able to create an exciting and visually cohesive campaign that amplified the launch and engaged both existing and new audiences. This project sharpened my skills in brand development, cross-platform design, and strategic marketing, while allowing me to contribute to a significant moment for the brand.
