Garnier
Designed while working at Founders Makers, in collaboration with the agency's creative and strategy team.
For Garnier, I worked closely with the production and creative teams to create social and digital content, bringing the brand to life across Instagram, YouTube and TV. My role covered everything from design and motion graphics to video editing, product-focused content and adapting creative for different platforms and formats.
I really enjoyed the hands-on side of working with the client, taking ideas and turning them into content that felt authentic, engaging and true to the brand. From Instagram posts and stories to video and motion, I had to think about how the creative would work in each space — from pacing and composition to how quickly a message needed to land.
I also worked across larger campaign assets, translating key product messages into visual content that felt clear and aspirational. It was a great opportunity to work across different types of content, collaborate with a wider creative team and find the right approach for each platform.