Little Moons
Designed while working at Founders Makers, in collaboration with the agency's creative and strategy team.
Little Cheescake Fix
For Little Moons, I worked across social and digital marketing to support the launch of the new Cheesecake collection, creating content for social channels as well as digital campaigns for retailers including Tesco. I worked closely with the creative team to bring the launch to life, making sure the creative felt exciting, cohesive and true to the brand.
I created a range of content including Instagram posts, stories and digital ads, adapting the creative across different formats and platforms while keeping the product at the centre. I enjoyed finding ways to make the new collection feel visually exciting and give the campaign a strong presence across different touchpoints.
The work gave me the opportunity to explore product-focused creative in a competitive space, while thinking about how one campaign idea can flex across social, digital and retail environments. It also allowed me to develop my approach to campaign thinking, balancing the bigger creative idea with the details that make each piece of content work.
Little House Boat
For this campaign, I created a series of social assets to build excitement around a pop-up experience that travelled to London, Birmingham and Manchester in April 2024. I worked closely with the wider design team to make sure the creative felt cohesive with the brand while capturing the energy and personality of the event.
I created a range of content including Instagram posts, stories and banners, using colour, typography and imagery to create a sense of anticipation and encourage people to get involved. I enjoyed finding ways to make the experience feel exciting before people even stepped on board, while adapting the creative across different formats and placements.
The campaign gave me the opportunity to think about how social content can build momentum around a real-world experience, balancing eye-catching creative with clear messaging and a strong sense of place.
Cinnamon Bun
For Little Moons’ Cinnamon Bun flavour launch, I led the creative direction and produced both the teaser and full social launch video assets, shaping a visual story that introduces the new flavour with warmth and anticipation. Drawing inspiration from the product’s indulgent, bakery-like profile, I developed a narrative built around cosy, cinnamon-spiced cues and smooth, tactile motion to mirror the softness of mochi. To celebrate the launch, I also created assets for the brand’s collaboration with Buns From Home, spotlighting a limited-edition cinnamon bun crafted with Little Moons mochi, and integrating the partnership seamlessly into the campaign’s overall look and feel.
The packaging design played a central role—its warm colour palette and flavour-led illustration guided the visual identity and became a key storytelling anchor throughout the edits. Through dynamic pacing, close-up product hero shots, and a consistent aesthetic language, the campaign’s videos delivered an enticing, sensory-driven introduction to the new flavour across social platforms.
Refresho’s
For this project, I was tasked with designing social media assets for a pop-up event in Australia, where I focused on creating engaging visuals that captured the essence of the event while appealing to the local audience. The Pop-up was aimed at introducing the new Little Moons RefreshOs range into the Australian market.
I worked alongside the pop-up build team to create clear illustrations of the different pop-up assets to use within my designs. My design approach included Instagram posts, stories, and event teasers that highlighted the unique features of the pop-up experience, while integrating region-specific elements such as local culture, colors, and imagery to resonate with the audience.