Little Moons
Little Cheescake Fix
United Kingdom, July 2024
The project included creating a series of visually appealing assets, such as Instagram posts, stories, and Facebook ads, all crafted to highlight the product in an engaging and cohesive way. The goal was not only to showcase the product’s uniqueness but also to create a buzz around its release. This project allowed me to explore creative ways to capture attention in a competitive market, while enhancing my skills in product-focused social media design and campaign strategy.
For this project, I was responsible for designing social media assets, as well digital marketing for retailers such as Tesco, for the launch of the new Little Moons Cheesecake collection. I worked closely with the creative team to ensure the designs reflected the messaging and themes.
Little House Boat
I developed a range of assets, including Instagram posts, stories, and banners, incorporating eye-catching visuals and messaging that conveyed the excitement and exclusivity of the event. By strategically using color, typography, and imagery, I aimed to create a sense of anticipation and drive attendance, while maintaining a balance between creativity and functionality. The pop-up canal boat showed up in London, Birmingham and Manchester over April in 2024.
For this project, I had the opportunity to design a series of social media assets for a pop-up event, focusing on creating engaging and visually cohesive content that would capture the attention of the target audience. My role involved collaborating closely with the canal boat design team to ensure the assets aligned with the brand's identity and the unique experience of the pop-up.
Refresho’s
I worked alongside the pop-up build team to create clear illustrations of the different pop-up assets to use within my designs. My design approach included Instagram posts, stories, and event teasers that highlighted the unique features of the pop-up experience, while integrating region-specific elements such as local culture, colors, and imagery to resonate with the audience.
For this project, I was tasked with designing social media assets for a pop-up event in Australia, where I focused on creating engaging visuals that captured the essence of the event while appealing to the local audience. The Pop-up was aimed at introducing the new Little Moons RefreshOs range into the Australian market.
Social Content
