Treehouse, founded by Lulu, is more than a café—it’s a direct link to her family’s farm, where every ingredient is locally grown. As it entered its next stage of growth, we refreshed its brand narrative and identity to cement its place as a go-to spot for fresh, effortless dining in Saudi Arabia.

As part of this Brand redesign, I supported the team in creating a bold and dynamic launch animation to celebrate Treehouse’ new look.